2023 BMW 760i— the Most High-Tech Car

Posted Monday, Nov 14, 2022

In-car technology took off in the 1990s and has evolved tremendously ever since, especially in the last decade. A flagship model from a premium brand is now more along the lines of a rolling computer and the new 7 Series is a prime example of how tech has elevated the luxury segment. Borrowed straight from Rolls-Royce, this G70 greets you with its automatic doors – both front and rear. It also happens to have the optional “Iconic Glow” headlights with Swarovski crystals embedded into the upper daytime running lights.

 

Whenever the new generation of a car debuts, be it mainstream or luxury, you’ll often hear people complaining about the design and how the old one was better. It’s especially the case with the new 7 Series (G70) and its unconventional front fascia, but lest we forget the E65 from the Bangle era. Design aside, we need to take into consideration crossovers and SUVs have taken over and the sedan market is shrinking. Or is it?

 

The 7er has quite a few boxes ticked on the options list, including the M Sport Package and the 31.3-inch Theatre Screen serving as the rear entertainment system. Speaking of the interior, the lavish cabin has been configured with the Merino leather upholstery in the Amarone color combined with a carbon fiber trim for the dashboard and center console. You’ll also notice the flat-bottomed steering wheel with an M logo on the lower spoke.

Another feature that will cost you extra is called CraftedClarity and it ecompasses crystal glass applications for the minimalist switchgear of the new 7 Series. With the latest generation, BMW has eliminated most controls by integrating their functions into the 14.9-inch touchscreen. There are more screens in the back where the door cards host 5.5-inch displays to control a multitude of amenities.

A first-ever M Performance with a PHEV setup (M760e) is part of the lineup, and later in 2023, an i7 M70 will join the family. It’ll be interesting to see whether BMW intends to sell its stately sedan with four-cylinder engines in countries where there are big taxes on luxury vehicles with large-displacement engines. It’s been done before, particularly in China and Turkey, so we shouldn’t rule it out.

Overall, the new 7 is a vast departure from the previous generation and we’ll have to wait and see whether fans of the brand will appreciate the new look and all this technology.